Welcome! Today we dive into the practical, human steps that turn push notifications into results—more value, happier users, and measurable growth. Read, try, and share your wins; subscribe for upcoming deep‑dives and templates.
Start With Outcomes: Goals, KPIs, and Guardrails
Decide whether you’re driving first purchase, reactivation, or feature adoption, and write that outcome in one sentence. When our small fitness app did this, churn messages vanished, and revenue pushes finally had room to breathe. What outcome guides yours today?
Behavioral and Lifecycle Segments
Map new users, active loyalists, and sleepers differently. A gentle “we miss you” can revive a lapsed user, while loyal users crave early access drops. Share which lifecycle segments you’ll start with, and why they matter.
Context Signals and Triggers
Use location, last session event, and cart status to trigger moments that feel timely, not random. What context signal would have helped you yesterday? Reply with one practical trigger you can implement this week.
Build Personas, Not Stereotypes
Ground personas in real behaviors and jobs-to-be-done, not assumptions. In our bookstore test, “speed seeker” beat “deal hunter.” Tell us which persona you’ll validate next, and how you’ll prove it reflects reality.
Timing, Cadence, and Frequency Without Fatigue
Use session recency, time zone, and historical engagement to pick the moment and consider email or in‑app when push is noisy. Share your best timing win or worst miss so others can learn with you.
Design That Pops: Visuals, Emojis, and Deep Links
Use Visuals Intentionally
Rich media can clarify value fast: a product image, a progress badge, or a simple illustration. In one campaign, a single badge lifted taps 18%. Post a visual you’d test and explain your choice.
Test, Measure, and Keep Iterating
Test one change at a time before graduating to multivariate experiments. Keep sample sizes honest, document learnings, and retire myths. What is your next test variable? Share it and ask the community to challenge you.
